Online sales skills assessment and continual improvement sales function audits

Sales function audits

Benchmark your internal sales processes against best in class

At the heart of any organization lies its processes, by assessing the company's processes against best in class, it is possible to establish a maturity profile for a particular process and gain insight into how close it is to the ideal. The process provides a basis for charting the company's progress towards best in class performance. Our sales Function Audits cover all sales environments. Current audits are detailed below.

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Product Portfolio Management Audit

Successful commercial growth comes from having a tight, light product portfolio, which delivers what customers what. Reviewing, culling and innovating new products in line with your customers needs is critical to ensuring continual growth. This audit looks at your internal processes for ensuring this process is managed.

Account Management Audit

Account Management or Key Account Management is a vital for mature business looking for profitable growth. This audit benchmarks your current processes against 'best in class' internal structures and processes, to understand if your Key Account Management initiative can be improved.

Sales Operations Audit

Looks at processes the organisation has in place to design and structure its sales resource.

Communication Strategy

Assesses the necessary processes an organisation needs in place to deliver a robust and end to end communication strategy

Lead Generation Audit

Benchmarks your companies lead generation processes against what is needed to ensure a constant stream of good qualified leads are delivered into the sales pipeline.

Leadership and Development Audit

Looks at quality and culture surrounding Sales leadership and examines the processes around the continual development of the sales force.

Market Intelligence Audit

Looks at all the processes needed in place to understand the markets perception of your products and services.

New Business Audit

Driving profitable growth necessitates finding new customers as well as growing the existing customer base. This audit looks are the processes your organisation has in place of seeking out and securing new clients.

Pricing Audit

Having the optimal pricing structure in place is critical to securing sufficient margins to self fund business growth. This audit looks at the processes in place to ensure the company is optimally pricing its products and services.

Sales and Marketing Strategy Audit

This audit assess the vision for securing profitable sales. It asks questions about your value proposition and how this is seen in the eyes of your customer. It also assesses the revenue model and asks whether it is sufficient to deliver targets.

Remuneration and Commission Audit

Is your reward and commission programme structured to ensure maximum motivation and results within the business?

Sample Audit

This is a sample audit to demonstrate the audit taking process